Mind thinks in images but, to communicate with another, must transform image into thought and then thought into language

Keywords: Articles , accountability , currency , ideas , leadership , Timing

As we reach the end of the industrial era, with all that it has brought us and cost us, what do we want our future relationship with work to be?


What is Beauty?

art , beauty , definitions , meaning , philosophy

A Patchwork of Perceptions

own kind of beautiful Clipart

My roommate and I have a tapestry hung in our living room that declares, “Be your own kind of beautiful.” This implies that the meaning of beauty varies, and even that each person creates his or her own definition of beautiful. Furthermore, we ascribe beauty to a number of images that draw contrary emotions. We behold an idyllic landscape and call it beautiful, then a novel wrought with sorrow, and even a suicide.

Are we applying the term too broadly, or does it simply have a broad meaning?

Culture, it might be argued, affects what a community accepts as beautiful. Standards of beauty change with history, as in China where bound feet once represented feminine beauty. From this perspective, beauty has meaning over subjectively; we adopt a “beauty is in the eye of the beholder” stance. What, then, becomes of beauty’s position as a transcendental element?

girl and dog beautiful Photo…

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Two benefits to avoiding technical jargon and concepts

Simplicity, Technology

Digital Business

Technology can very complex. Like every profession, technologists use lots of acronyms and jargon. As digital executives, we may succumb to the temptation to get overly complex. That is natural because much of what we do is complex.

So, after coming up with ideas, we need to develop simple messages and language to test our ideas with folks from the business.

Avoiding all technical jargon and concepts has two benefits:

  • First and most important, it forces us to think clearly and crisply
  • Second, simplicity increases the chances that the business audience will understand the intent and see the benefits.

Does the average marketing person understand what people in technology are saying? If not, we need to go back to the drawing board.

There is way too much complexity in the world. As digital executives, we can drive to simplicity that benefits everyone.

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